A comprehensive marketing and advertising plan is essential for the growth of any company. No matter how small or large an organization is, if leadership desires additional or continued growth, an advertising plan is in order. Because some forms of advertising can be costly over time, it is important to fully understand who the intended audience is and how to most effectively reach them. There are a few standard forms of advertising platforms, from the traditional approach to a more modernized directive.
Social Media Advertising
Today, one of the most prevalent and fastest-growing forms of communication is through social media platforms. Instagram, TikTok, Facebook, and YouTube offer a variety of quick ways to get in front of a broad customer base. Social media trends are generally not long-lasting, but they tend to appear often and have a high rate of recurrence. Complex algorithms coupled with targeted advertising campaigns make social media the ideal candidate for a viable advertising partner. Short ads can be created relatively easily and replayed toward an open audience or directed to a particular group of prospects.
Television and Radio Advertising
In contrast to the fast-paced nature of social media campaigns, television and radio ad spots are typically longer lasting. They are also generally more costly and take a bit longer to craft. Aside from being a tried and true advertising method, there are other reasons to consider a television or radio platform. First, cable networks and streaming platforms have the potential to reach customers on virtually any screen where they watch their favorite programs. Likewise, radio spots can be heard in automobiles, in businesses, and over the internet. This media can definitely have far-reaching potential as an advertising platform.
Print Media Advertising
Many businesses rely on various forms of print media for their advertising needs. Direct mail campaigns are still a popular and highly effective form of canvassing for new customers. Flyers, posters, and other signage can be used in creative ways to advertise sales, upcoming events, and other business promotions. Many restaurants use printed menus as an advertising staple because they provide information about the business and offer a convenient way to instantly connect with potential customers. In addition, virtually anywhere a brand loco or company tagline appears in print, there is an opportunity to open a discussion with potential new customers.
Outdoor Venue Advertising
Outdoor advertising, such as signage, billboards, and banners is often used by business leaders who want to connect with the community. Many cities are moving toward video signage and LED screens that create larger-than-life virtual advertising in bustling urban areas. Downtown areas and city centers across the nation are adopting an advertising style that mirrors Times Square in New York City. With a mixture of vibrant colors and appealing content, this method of video advertising has been proven time and again. Outdoor billboard advertising is alive and well throughout most states and provides a great opportunity to connect with daily commuters.
No matter what type of company you represent, the advertising platform you choose matters and will make a difference in how well it resonates with your target audience. Spend time researching and figuring out which advertising platform is right for your company.