How to Write a Good Business Plan

Shot of confident business woman looking and speaking through the webcam while making a video conference with laptop from the office.


Want to start a business but don’t actually know where to start? If yes, then the first thing that is needed is a business plan. A business plan is a document that covers all the future objectives of a potential company. To start a business, everyone needs a business plan, so listed below are five steps on how anyone can write a great business plan.

1. Conduct a Research

The first thing that everyone should do before they write a business plan is to conduct a thorough research on the type of business that they want to start. Shalom Lamm teaches that knowing this piece of information will allow them to fully understand exactly what the business plan is about and gives them a broader understanding of the components that the business plan should entail. Lamm also believes that conducting thorough research before attempting to write also maximizes the chances of writing a great business plan.

2. Define the Target Market

The target market is the group of people that the business aims to satisfy. In order to write a good business plan, the target market must be included because not only is it the backbone of any company but knowing the target market also enables people to develop successful marketing strategies that will work in the business’s favor

3. Include the Business’s Goals

Where will the business be in three years? How much profit will be made at the end of each year? These are questions that any potential business owner must know. A great way to come up with the answers to these questions is by setting goals for the business. The business goals must be included within the business plan as they play a significant role in the starting of a business.

4. Include the Marketing Strategy

Shalom Lamm knows that a good business plan consists of all the ways in which the potential business owner plans to market the business. The marketing strategy is important because it helps potential business owners to communicate values and information about the business in such a way that it is easily understood. Every business plan needs to include a marketing strategy.

5. Take Action

The last thing that anyone wants to do is write a business plan only to put it in a corner and not use it. The only way to know how great a business plan is, is to execute what is written within the plan. Never write a business plan and let it go to waste. Always act on it.

When it all comes down to it, business plans are widely used whenever people are starting a business. To summarize the information above, anyone can write a good business plan by conducting thorough research before starting the plan, including the business’s goals and target market, develop a good marketing strategy, and finally, take action. Business plans might take a bit of extra work to write, but in the end, it is all worth it. So, to all potential business owners, go ahead and write a business plan today!