Simplifying the Customer Experience
How often have you had to sit and watch customers disappear from your site because they find it too complicated? This is an experience that all too many business owners have gone through. According to Shalom Lamm, a renowned entrepreneur, this is one of the biggest pitfalls of modern business websites. Here are some tips to help you simplify your customer experience.
Give Customers Multiple Channels to Contact You
One of the biggest reasons why customers log off websites is because they can’t find an easy way to contact you. The old days of having nothing but a phone number and email address are gone. Nowadays, you need to provide customers with a whole slew of ways to get in touch with you. The more methods you provide, the more business you will do.
Your best bet is to provide a phone number, email address, and plenty of social media network page addresses. You can also give them plenty of other places to reach you at, such as a series of fully customized business emails. Other channels, such as ICQ, Zoom, and the like should also be included.
Make Use of Help Desk Software
You can’t be relied on to answer every question, comment, or concern that a customer may have. There aren’t enough hours in the day to take every call and still get your work done. At some point, you’re going to have to delegate all of your customer service duties. The best way to do so is to make use of modern help desk software.
Experts in the industry, such as Shalom Lamm, highly recommend the use of this helpful software. Organizing the calls via a system of order and prioritization is the best way to enhance your customer support skills. Using this type of software will help your operators to handle calls with ease while not wasting too much time on any single one.
Carefully Plot Out Your Customer Journey
Perhaps the most important detail to take care of is the path your customers take once they log on to your site. You need to make sure that they are able to quickly find the goods they are looking for. They also need to have all of the details concerning that item at their fingertips.
From there, they need to know how to order the item from your site. They need to be shown exactly what button to press in order to bring up the order form. Finally, your site needs to have a secured method of payment. All of these details need to be plainly marked out. This will give a customer the highest incentive to complete their journey.
These are only a few of the methods you can adopt in order to simplify your average customer experience. The more you can do to give them a straight shot from logging in to completing a sale, the better. Clarity and ease of navigation are the keys to reaching a new level of engagement.