The Rapid Rise of Social Media
The rapid rise of social media has led many companies to adopt this platform as part of their strategies. However, before diving into these platforms, it is imperative that businesses understand how they work and the best ways to utilize them for greater brand awareness and engagement with current and potential customers. To gain a better understanding of this shift from traditional advertising methods to social media, entrepreneur Alexander Djerassi explains how these platforms are impacting the business world.
“Most companies don’t understand how to use social media. They treat it like an online version of television or radio advertising — posting information and expecting customers to ‘Like’ it… Companies aren’t doing enough to take advantage of what these platforms can do, and they are missing the opportunity to truly reach their customers.”
Djerassi goes on to say that “companies must start doing more than just broadcasting their message online. They need to listen, engage with customers, and use what they learn about their audience to guide future social media strategies.”
He also acknowledges that there are many different social media platforms available, all of which have unique benefits and drawbacks. It is important for companies to learn how each function and to select the platform that will be most beneficial to their overall strategy. For example, some businesses might find it more advantageous to use Facebook as a customer service tool rather than as a promotional channel.
“The best social media strategies build on what works and address problems as they arise. Companies that don’t listen to customers who respond to their social media initiatives will never achieve full engagement, and those that truly pay attention to what consumers are saying about them — both good and bad — stand a greater chance of winning over new fans.”
Djerassi encourages businesses to invest time and resources into social media platforms to ensure that they are using them to their full potential. He says that “companies should be willing to try different tactics, take risks, and learn from their mistakes.”
According to Djerassi, companies need to do more than just post information online; they also need to listen, engage with customers, and use what they learn about their audience to guide future social media strategies.
He acknowledges that there are many different social media platforms available, all of which have unique benefits and drawbacks; it is important for companies to learn how each function and to select the platform that will be most beneficial to their overall strategy. For example, some businesses might find it more advantageous to use Facebook as a customer service tool rather than as a promotional channel.
Social media is not only changing how people interact, but it’s even changing global politics. With traditional advertising failing to provide businesses with the proper return on investment, social companies such as Facebook and Twitter are taking their place in an increasingly common marketing tactic known as native advertising.
Alexander Djerassi encourages businesses to invest time and resources into social media platforms to ensure that they are using them to their full potential. He says that “companies should be willing to try different tactics, take risks, and learn from their mistakes.”