A fitness studio is a great place for people who want to get in shape and stay in shape. Because there are so many types of studios for a person to choose from, it is important for your fitness studio to understand not only your typical customers, but what makes them choose a membership with your studio over your competitors.
Management has a big role to fill in not only managing the day-to-day operations of the business, but to also be aware of membership and how they can increase it. Here are four things you can do now to increase your studio membership.
1- Create a Happy Workplace Culture
A great fitness studio starts with its people. Before you think about the customer experience, you need to make sure that your staff experience promotes a great workplace culture. If you are working with a team that cannot get along and solve problems together, the members of your studio will be able to feel the tension, and that may make them choose a different fitness studio to attend. There are many ways that you can make sure your workplace environment is great, and it can all start with fostering good communication not just between staff members, but also with staff leadership.
2- Offer Additional Services to Customers
Sometimes customers are looking for a fitness studio that offers more than just a gym experience with equipment and fitness classes. Some customers may also be looking for services such as personal training, nutrition guidance, and online classes. You may also find that customers want additional on-site services such as a shop that sells fitness products or a juice bar where they can get a nutritional snack after their workouts. Even if you cannot roll out some of these additional services right now, it is important to gauge your audience to know what they want out of their membership with your studio, so don’t be afraid to ask for suggestions.
3- Provide Perks at Signup
An easy way to get new customers to sign up for your fitness studio is by providing them some type of perk during the signup process. This can include a wide range of things, from a percentage off classes to discounts on additional services that you provide, such as personal training or products that you sell. If someone feels like they are getting additional value for the cost of membership, they will be happy with the choice they have made to workout at your studio instead of the one down the road.
4- Create Marketing Around Your Best Assets
Customers want to know why your fitness studio is different than the rest. With the right marketing strategy, you can give them a unique glimpse at all that your studio has to offer. This is where social media can be a big asset. It is free to use, and with the right approach, you can feature everything that you have to offer. It can also be a great way for your staff to get involved with marketing to help sell the benefits.