Direct mailers are an excellent way for businesses of all sizes to reach potential new customers or reconnect with those who haven’t purchased from you in a while. However, as many companies use direct mailers, it’s important that yours stand out among the crowd. Let’s look at six unique elements that can help your direct mail pieces stand out.
1- Bright Colors
Black text on a white background is good for wedding invitations or other formal announcements but often looks dull on direct mailers. Brighter colors can be used to grab the audience’s attention and help them realize the importance of the text they’re about to read.
2- Pictures
On a similar note, having high-quality images can catch the reader’s attention and make the message memorable. For example, if you own a shoe store and your direct mailer has a photo of cool or funny-looking shoes on it, a customer might think about it the next time they see a pair of shoes and think about your shop.
3- 3D Elements
Adding 3D elements is a great way to make your company seem high-tech and modern. As most direct mailers used by other companies won’t have them, customers will remember the unique piece of mail they’ve received. It also makes your brand look high-quality, and the products or services you sell will seem like a good value. If you’re willing to pay a little bit extra for 3D, they’ll think that your business doesn’t cut corners when it comes to quality.
4- Coupons
Even a small coupon, like $20 or 5% off the final price, will go a long way toward convincing customers that they’re getting a deal. It’s especially important for smaller businesses trying to get a foothold in the market against larger companies that have been in business for years. Brand loyalty can be hard to counter, but by offering lower prices and/or higher value, you may be able to sway some customers.
5- QR Codes
QR codes are great for reaching a younger demographic, although they should also be accompanied by a link for the less tech-savvy among your customer base. Ideally, the link should be to a video that gives them more information about what you’re offering and how much.
6- Pricing
Many mailers don’t give any clue as to how much the product or services offered by the company will cost, which can discourage potential customers. They might see a good-looking ad but think, “They must be very expensive to afford this!” You don’t have to list every price, but a representative sample or a few baseline prices will help customers see how reasonable your prices actually are.
These are just a few of the many ways that direct mailers can stand out among the crowd and make sure that your business receives a boost in sales and customer count. Be sure to pay attention to competitors in your market to see what strategies they are presenting for their direct mail pieces. By presenting your brand uniquely and memorably, you can attract new and lapsed customers.