While digital advertising has taken over a large portion of the marketing world, it’s just one of many tactics that work. One timeless method of marketing is direct mail campaigns, where you send flyers, catalogs, and even postcards directly to the mailboxes of your prospective clients. If you haven’t had a lot of success with direct mail marketing in the past, we encourage you to try out some of these seven clever ways to make your marketing campaigns more effective.
1- Have Them Professionally Printed
It can be tempting to try and save your business some money by printing off your own flyers or postcards. The reality is that there’s a big difference between self-printing and professional printing. You want to present your business as legitimate and grab the attention of your consumers. This is where professional printing will help you to stand out.
2- Include an Offer They Can’t Refuse
Probably one of the most effective marketing tactics you can use is to provide your target market with an offer that seems too good to be true. Consumers are naturally drawn to deals and discounts. They’ll be much more likely to save your direct mail campaign and contact you to cash in on the offer.
3- Use Personalized Messages
People are so used to getting junk mail that has no personal touch. You want to be different. One of the best ways to accomplish this task is to simply use a personalized message. You can get information about your prospective consumers, like their first name. This can allow you to address them personally and get their much-needed attention.
4- Target Your Ideal Audience
It can be easy to get so obsessed with direct mail campaigning that you forget who your ideal audience is. You want to give yourself the best chance of success when sending out these campaigns. Define your target market and do research to locate where they’re likely at so you can ensure you’re sending your marketing materials to the right place.
5- Include Promotional Items
People love getting free stuff. It doesn’t matter if the promotional item is a notebook, pen, calendar, or magnet. Just the act of giving them something first helps to facilitate their trust. When you’re going out on a limb to get their business, they feel more appreciated and likely to use your business over other competitors that haven’t reached out to them.
6- Choose the Right Medium
Not all direct marketing campaigns are created equal. Postcards are meant to present a short and direct message. Catalogs are ideal for promoting multiple products. Brochures are great for providing more detailed information about your business without overdoing it.
7- Combine With Digital Marketing
There’s nothing more successful than marketing to your prospective clients through multiple medias. When you send out a direct mail campaign, be sure to follow up with a digital marketing campaign within the week. Your digital ad will come across as familiar and will instill your business in the minds of your target market. This multi-channel approach not only reinforces your message but also increases the likelihood of engagement by reaching your audience through their preferred communication platforms.